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Limited and Extended Care Planning (LECP) Collective Impact Day
We're kicking off Long-Term Care Awareness Month early to take the opportunity of Halloween to get the message out that you don't need to be scared of long-term care conversations! NAIFA's Limited and Extended Care Planning (LECP) Center is holding a free virtual program consisting of 20-minute TED Talk-like presentations from industry leaders who will share what advisors and agents need to know about the present and future long-term care. Top members of the LECP Center and Advisory Council will share what advisors and agents need to know.
The event is completely free as a giveback to the industry from NAIFA and the Center's partners.
Chief Revenue Officer at LTCI Partners
Steve Cain is the Chief Revenue Officer at LTCI Partners and leads the firm’s sales & business development efforts nationally. His focus is revenue growth – whether it’s coming from existing client relationships to the acquisition of new institutional and group accounts. Steve has 20+ years in the Insurance & Financial Services industry, working closely with independent broker-dealers, wirehouses and employee benefits consultants. Steve is a graduate of the University of California at Santa Barbara. After graduation, he had a brief career in professional baseball, pitching in the farm systems of three professional teams. Steve resides in Los Angeles, CA.
Account Director at OneAmerica Financial
Brad Shepard, CLTC - For the past 28 years, Brad has specialized in designing, selling, training and marketing Long Term Care insurance and Asset Based Long Term Care planning solutions as a licensed agent and carrier sales support leader. His current role, Account Director with OneAmerica Financial, is to assist distribution partners, advisors and agents develop and grow their Long Term Care Planning business through extensive business planning, marketing, training and support. He has also been a featured speaker, on the topic of Long Term Care Planning, at hundreds of educational seminars, workshops and webinars across the country.
Brad is a Pennsylvania native and a graduate of the University of Pittsburgh. He resides in New Bloomfield, PA with his wife Denise, son Logan, and daughter Linsay.
Director of National Education Consulting for AGIS Network
Donna Bowman is the Director of National Education Consulting for AGIS Network. Born and raised in Arkansas and a Texas resident for more than 30 years, Donna brings a deeply personal and compassionate perspective to the conversation about long-term care. After serving as a minister for more than 25 years, she has walked alongside families through life’s greatest celebrations as well as its most difficult seasons. The message, “Don’t Be Afraid of Long Term Care,” is rooted in the belief that planning ahead is not simply about care settings—it is about preserving choice, making personal wishes known, and loving your family well by preparing for the future.
Vice President of Sales at Krause Agency
Holly Westervelt, MBA, CLF, LUTCF, CLTC, serves as Vice President of Sales at Krause Agency where she leads sales strategy, agent development, and distribution growth across the country. She brings over three decades of insurance industry experience, including sales and project leadership roles at American Family Insurance, where she led agents, built growth strategies across multiple product lines, and ran training and development programs. Holly earned her Bachelor of Science in Management and Leadership and her MBA from Capella University. She is licensed in Life/Health and Property/Casualty insurance and holds the CLF, LUTCF, and CLTC designations. Her personal experience with long-term care shapes how she thinks about the difference the right planning can make. Outside of work, Holly lives in Omaha with her husband Shawn and their black lab Lucy, and she is almost always planning her next trip.
President & CEO of CareScout
Samir Shah is President & CEO of CareScout, where he is building a national platform that helps families plan, pay for, and find care as they age. CareScout is creating the infrastructure for aging in America, operating at the intersection of healthcare, financial services, and caregiving to bring greater structure, quality and scale to a fragmented system. As CEO, Samir leads CareScout’s strategy and growth, focused on building a new category that
integrates long-term care insurance, aging services, and care navigation into a more coordinated experience for families, providers, and enterprise partners. Samir’s work centers around building the capabilities, the partnerships, and distribution needed to scale CareScout nationwide. Before joining CareScout, Samir spent over a decade at J.P. Morgan in senior leadership roles across Banking, Capital Markets, and Wealth Management, helping build and scale businesses in
highly regulated markets. Earlier, he was an Associate Principal at McKinsey & Co, advising financial services leaders on strategy and transformation. He began his career at Goldman Sachs. Samir holds an MBA from the University of Chicago and serves on Genworth’s Executive
Council. Outside of work, Samir enjoys exploring mixology, experimenting in the kitchen, and planning his family’s next adventure. He lives in New Jersey with his wife, two children, and
their Havanese dog.
VP of National and Strategic Accounts at Amada Senior Care
Jon joined Amada Senior Care in 2023 after 15 years as a financial and insurance professional, most recently with Securian Financial. Drawing on firsthand experience caring for aging loved ones, he is passionate about the dignity and freedom that quality long-term care (LTC) solutions can provide. He leads Amada’s National & Strategic Accounts department, building relationships across the insurance and financial industries to connect and coordinate insurance and financial planning with the challenges of aging and care. He holds the ChFC and CLTC designations and is a graduate of Morehouse College.
Consultant at Amada Senior Care
Ron Hagelman, CLTC, CSA, LTCP has been involved in helping to protect retirement assets ad income by leveraging insurance protection for the LTC risk for over 35 years. He is the author of over 250 articles on LTC. A marketing and distribution consultant, he has built over 50 new insurance products for 16 companies. He has been involved in LTCI Research with LIMRA and the SOA. He has served as executive officer of several national NMO’s and was a former chief marketing officer for State Life. He currently very proudly serves as a consultant to Amada Senior Care.
(As of 10/2/26, additional presentations to be added).
Scare Up Some Business: Prospecting for Extended Care
Holly Westervelt, CLF, LUTCF, CLTC
Krause Agency
Long-term care opportunities are all around you, but they are easy to walk past when you are not sure where to look or how to bring the subject up. This session gives agents a practical approach to both halves of the problem: finding the right people to talk to, including the clients and communities already within reach, and starting the extended care conversation in a way that feels natural rather than salesy. You will leave with a clear first move you can put to work right away, whether or not long-term care has been your focus.
"The Efficient Frontier" of Extended Care and a $19 Trillion Opportunity: Turning Qualified Retirement Assets into Long-Term Care Security
Brad Shepard, CLTC
OneAmerica Financial
Millions of clients hold substantial assets in IRAs, inherited IRAs, qualified annuities, and retirement accounts, yet many remain exposed to the financial risk of a long-term care event. This session explores innovative planning strategies that help financial professionals reposition qualified assets into tax-advantaged long-term care protection while supporting retirement income, tax planning & efficiency, and legacy objectives for families.
Your Clients Are Asking. Are You Ready? Top 10 LTC FAQs, What to Say & Why
Steve Cain, CLTC
LTCI Partners
Long-term care planning is one of the most important conversations advisors can have with clients, yet it's often met with uncertainty, misconceptions, and tough questions. In this practical, advisor-focused session, we'll break down the 10 most common questions clients ask about long-term care insurance and planning, providing clear, effective responses that build confidence, credibility, and trust.
You'll learn not only what to say, but why it works. We'll explore the concerns driving each question, uncover common mistakes advisors make when responding, and share proven conversation strategies that help move clients from awareness to action. Whether you're new to LTC planning or looking to sharpen your approach, you'll leave with practical talking points and real-world insights you can put to work immediately.
Rethinking the Conversation our Industry Avoids Most
Donna Bowman
AGIS Network Inc.
Too often as LTC professionals we focus on the financial planning aspects of LTC. However, there is so, so much more we can do to support our clients and their families. Starting the conversation should be a broad discussion and if we do end up selling a LTC policy, it should come with a checklist of “other” things to address for the individual and their family. It should also include the encouragement to have “THE Conversation” with their family proactively, while they are younger. Both the financial and the care conversations are difficult for many advisors but even harder for the children and/or the parents.
Meeting America’s Long-Term Care Challenge: The Role of ILTCI
Samir Shah
ILTCI
As an aging population, rising costs and growing pressure on families are making the need for long-term care planning more urgent. Speaking on behalf of the ILTCI board, Samir will explore why funding care and finding quality care must work together to help Americans age with dignity and confidence. He will highlight ILTCI’s role in bringing insurers, regulators, care providers and other industry participants to share knowledge, strengthen collaboration and help the industry respond to this challenge.
'I Ain't 'Fraid of No Ghosts'....of LTC insurance
Jon Thomas, ChFC, CLTC and Ron Hagelman, CLTC, CSA, LTCP
Amada Senior Care
Do the ghosts of past LTC insurance market turmoil, premium increases, claims challenges & sale difficulty haunt your business when it comes to planning for aging? Join Amada Senior Care's session for a review of LTCi from a care provider's perspective and gain confidence in senior care planning products, and the impact they can have on your clients.
Upon registration, you will receive a confirmation email from NAIFA as well as a separate email from Zoom with your link to join the webinar.
NAIFA members: When registering, sign in using your email address and password to pre-populate the registration fields.
This program will be recorded and the recording will be posted on the NAIFA member website.

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