The success of 530A Accounts will depend on financial professionals bringing this opportunity directly to families. NAIFA members are positioned to lead the effort.

“NAIFA Cares is where service becomes legacy, investing in children, families, and communities while empowering advisors nationwide to protect dignity, create opportunity, and secure tomorrow for Main Street America.” 

 –  NAIFA President Christopher L. Gandy, LACP

About 530A Accounts

For children born between 2025 and 2028, the U.S. Treasury will give them a $1,000 head start that is deposited into a 530A account (aka “Trump Account”), a new long-term investment account for kids. All children under age 18 are eligible to have an account opened on their behalf, but only those born during that 2025–2028 window would receive the $1,000 seed money. Parents or guardians are the custodians of the account, and family members, friends, and, in some cases, employer contributions, can continue adding to it over time. In total, up to $5,000 can be contributed each year from all sources combined.

The funds are invested in American companies and held until the child turns 18, when they could have grown into a meaningful financial resource to support important life milestones like education, homeownership, or long-term savings. The program officially launches July 4, 2026. Deposits will be made into the child’s custodial account after parents enroll their children by making an election on the new IRS Form 4547. Visit trumpaccounts.gov/ for more information.

About NAIFA Cares

“NAIFA Cares” is a member initiative designed to help American families take their first real step toward longterm financial security. Through this initiative, NAIFA will encourage members to mobilize across the country to connect with their clients to guide them to open 530A accounts and begin investing in their children’s futures. The goal is clear: thousands of families engaged, millions of dollars invested by the time these children turn 18, and a measurable impact on the financial trajectory of the next generation.

What makes NAIFA Cares powerful is the network behind it: NAIFA members are trusted leaders in their communities with deep and personal relationships with the families they serve, and that trust creates a unique ability to turn a policy concept into action.

NAIFA Cares calls on members to activate their communities by partnering with local organizations, employers offering family-focused benefits, community groups and churches, and schools and parent associations to create entry points for families who may have little or no experience with investing. For many parents, this will be their first exposure to building long-term wealth, and NAIFA members will be there to guide them every step of the way.

NAIFA also will amplify what works by sharing real stories from members in the field about what’s resonating, what’s driving sign-ups and what’s helping families take action.

“NAIFA Cares unites compassion and action, empowering advisors to invest in children, strengthen communities, protect families, and create lasting opportunity while securing a stronger future for Main Street America,” said NAIFA President Christopher L. Gandy, LACP. “When you break down C.A.R.E.S., it connects directly to the heart of who we are as financial professionals and as an association.”

According to Gandy, the initiative represents five core principles:

C — Community
A — Advocacy
R — Responsibility
E — Education
S — Security

When NAIFA Members Mobilize

Now imagine the impact if thousands of NAIFA members helped families take that first step. If just 5,000 NAIFA members each facilitated 5,000 account openings over time, the result could be millions of dollars invested in the future of America’s children and a transformational increase in long-term financial security for the next generation.

NAIFA members have the relationships, the trust, and the leadership to turn 530A accounts into a nationwide movement for financial security, one family, one child, and one conversation at a time. Learn more about the ways financial professionals can make an impact.