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John Newton Russell Memorial Award History

The John Newton Russell Legacy

Outstanding Character, Dedication to the Profession & Meritorious Service

Do you know anyone who possesses these outstanding qualities? If you do, now is the time to submit his or her name for the John Newton Russell Memorial Award. This is the industry’s highest honor.

In 1945, John Henry Russell provided the original endowment to establish this prestigious award to honor his father, John Newton Russell. A staunch proponent of informed, ethical marketing practices, Russell was agency manager for Pacific Mutual. He served as president of NALU (now NAIFA) during World War I and was one of the incorporators of The American College of Life Underwriters. His high standards are perpetuated in this award, which seeks to recognize someone with outstanding personal qualities, unstinting loyalty to the business, and exemplary leadership.

 

Eligibility Requirements

The award program is open to anyone you believe is highly qualified and exhibits the character, leadership qualities, contributions to the profession, and American families exemplified by John Newton Russell. Any member of a NAIFA local association is eligible to nominate a worthy candidate. Nominees must be insurance and/or financial services professionals. Standards for consideration are extraordinarily high. The characteristics of past recipients have included unwavering loyalty and a high level of professional accomplishment and community service.

2024 John Newton Russell Memorial Award Recipient, Matthew Tassey

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Matt Tassey began his career in the life insurance business after graduating from the University of New Hampshire in 1973. Moving to Maine in 1975, he became involved with NAIFA, serving in every elective office at both the local and state levels before being elected as a trustee of NALU (now NAIFA) in 1990 and re-elected in 1992. Tassey's commitment to NAIFA continued as he took on the role of Treasurer from 2011 to 2018. He has been an influential political advocate, serving as a key contact for multiple state and national legislators, and has effectively communicated the industry's interests before Congress and the press.

Tassey's impact also extends to his work with the Life and Health Insurance Foundation for Education (now Life Happens), where he served as a director starting in 2000 and as Chair in 2005. He played a pivotal role in launching Life Insurance Awareness Month (LIAM) and the Disability Insurance Awareness Month (DIAM) campaigns, significantly broadening the foundation's reach and influence. After leaving the board, Tassey continued to guide Life Happens through strategic planning, and he remains active as a judge for the Life Lessons scholarship and Real Life Stories programs. 

 

John Newton Russell Legacy and Matthew Tassey Tribute Video

 

Past Recipients

The John Newton Russell Memorial Award was first conferred at NAIFA’s (then NALU) annual convention in 1947. Because of the war, the award was given to five outstanding members of the field. Each year since the selection committee has strived to honor an exemplary agent or advisor who represents the best of the industry.

View Past Recipients