Code of Ethics

NAIFA Members Put the Best Interests of Their Clients First

PREAMBLE: Helping my clients protect their assets and establish financial security, independence, and economic freedom for themselves and those they care about is a noble endeavor and deserves my promise to support high standards of integrity, trust, and professionalism throughout my career as an insurance and financial professional. With these principles as a foundation, I freely accept the following obligations:

• To help maintain my clients’ confidences and protect their right to privacy.
• To work diligently to satisfy the needs of my clients by acting in their best interest.
• To present, accurately and honestly, all facts essential to my clients’ financial decisions.
• To render timely and proper service to my clients and ultimately their beneficiaries.
• To continually enhance professionalism by developing my skills and increasing my knowledge through education.
• To obey the letter and spirit of all laws and regulations which govern my profession.
• To conduct all business dealings in a manner which would reflect favorably on NAIFA and my profession.
• To cooperate with others whose services best promote the interests of my clients.
• To protect the financial interests of my clients, their financial products, and my profession through political advocacy.

Download NAIFA's Code of Ethics

In July 2024, the NAIFA Board of Trustees approved "Ethics for Financial Professionals," which maintains the NAIFA Code of Ethics listed above while incorporating the FSP Code of Professional Responsibility. The purpose of this document is to explain, amplify and illustrate the application of the NAIFA Code’s obligations.