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IREAP WEBINAR

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Business Valuation: Key for Your Clients’ Business and the Financial Professional

Investment, Retirement, Estate and Advanced Planning (IREAP) Center Webinar

For many business owners, their enterprise is their largest and most illiquid asset—making accurate valuation the cornerstone of any effective estate, retirement, or succession plan. Yet, the principles that drive business value are equally vital to the financial professional's own backyard. Join industry leaders, Steve Susel and Andrew Rinn, for an in-depth, interactive discussion on the technical and strategic mechanics of business valuation. This session moves beyond marketing theory to explore how precise valuation data serves two critical functions: uncovering planning gaps for your highest-net-worth clients, and accurately quantifying the equity, enterprise value, and succession readiness of your own financial practice.

Attendess will learn to:

  • Analyze the dual role of business valuation as both a critical client risk-management tool and a key metric for quantifying the equity and succession value of the financial professional's own practice

  • Evaluate how a client's business valuation integrates into comprehensive estate, retirement, and business succession planning, specifically addressing liquidity risks and asset protection

  • Differentiate between a preliminary "calculation of value" and a formal "valuation engagement", identifying the appropriate planning stage and technical use case for each

  • Identify the core economic and operational drivers that impact business value, allowing professionals to educate business-owner clients on maximizing enterprise value prior to a transition event

  • Apply valuation data to structure and implement legally sound, well-designed business transition and continuity plans that protect the owner’s largest asset

REGISTER
      

Wednesday, July 22, 2026

12:00 noon - 1:00 pm eastern

 

Registration Fee*

Live Event:

FREE for Members

FREE for Non-Members

CFP Credit: $5
CPE/Accounting Credit: $5
Prof. Recertification/PRP (American College) Credit: $5

 

*Registration Fee includes live webinar, presentation material, and access to the archived program.

SPEAKERS

Andrew Rinn

Assistant Vice President of Advanced Strategies at Sammons Financial Group

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Assistant Vice President of Advanced Strategies at Sammons Financial Group

Andrew Rinn

Andrew Rinn, JD, CFP, CLU, ChFC is the Assistant Vice President of Advanced Strategies at Sammons Financial Group, where he leads a group of highly skilled and credentialed individuals. The team provides a single source of contact for advisors to successfully position their clients complex and challenging wealth management cases. The team’s proficiency includes the full spectrum of advanced planning resources coupled with thought leader expertise in advanced business, estate and retirement planning. His own expertise includes wealth preservation, estate planning, business planning and executive benefits. He consults with insurance professionals and client’s tax advisors when appropriate to facilitate sales opportunities. Andrew is a frequent speaker and has authored articles in Life Insurance Selling, Senior Market Advisor, National Underwriter, AALU and Journal of Financial Service Professionals. His speaking experience includes Forum 400, Clinic for Advanced Professionals, AALU and LIMRA Advanced Sales Forum. He also is an Associate Editor for the Journal of Financial Service Professionals. Prior to joining SFG, Andrew was the VP of Advanced Solutions & Design at Ameritas. He also held roles at MetLife, Principal Financial Group and Mutual of Omaha where he specialized in business and estate planning. Andrew obtained his B.S. from Midland University and received honors as an Academic and Athletic All-American. He was inducted into the NAIA Athletic Hall of Fame in May of 2007. He obtained his Juris Doctorate (JD) from Drake University Law School in Des Moines, Iowa, where he was a member of the Dean’s List. After passing the Iowa Bar exam, Andrew served as an Assistant County Attorney and Iowa Assistant Attorney General before beginning his career in Advanced Markets. He has also served as the Chapter President of the Des Moines Society of Financial Service Professionals and the President Elect of the National Board for the Society of Financial Service Professionals.

 

Steven A. Susel

Managing Director of MS Capital

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Managing Director of MS Capital

Steven A. Susel

Steven A. Susel is a Managing Director of MS Capital, a subsidiary of Marshall & Stevens Incorporated. He is responsible for business development, relationship management, and transaction execution. Mr. Susel has been involved in investment banking since 1993. He specializes in evaluating and working with privately held companies and their management teams to achieve their corporate and personal objectives. His experience in the merger & acquisition, venture capital, public market, and ESOP areas resulted in extensive experience working with private companies to create liquidity and growth strategies. He is responsible for several long-term national relationships for MS Capital. Mr. Susel earned a Master of Arts and Bachelor of Arts in Political Science from Case Western Reserve University and a Master’s in Business Administration from American University.

 

 

 

CONTINUING EDUCATION INFORMATION

Educational Level

Intermediate

CE Credits

1 CFP® credit has been applied for.

1 Professional Recertification/PRP (American College) credit has been applied for.

1 CPE (accounting) credit has been applied for.
-CPE Prerequisite: Basic understanding of planning for business owners.
-CPE Advanced Preparation: None
-CPE Delivery Method: Group Internet Based
-CPE Program Level: Intermediate

National Association of Insurance and Financial Advisors (NAIFA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org

Refund Policy for webinars: If you are not satisfied or cancel your registration, a credit will be issued for a future program. Credits are valid for one year. For more information regarding administrative policies on complaints and refunds, please contact our office at 877-866-2432.

Additional CE Credit Info:
$5.00 fee per credit.

You must participate in the live webinar in order to earn CE credits and must be logged in to the web portion. For those requesting credits, a certificate of completion will be emailed to you about a week after the webinar, upon successful completion of the webinar. For CFP® credit, NAIFA will report your credit to the CFP Board for you after the webinar.

Note that state insurance CE credits are not available for this webinar.

ADDITIONAL INFORMATION

 

Registration Info

Upon registration, you will receive a confirmation email from NAIFA as well as a separate email from Zoom with your link to join the webinar.

NAIFA members: When registering, sign in using your email address and password to get the member rate and to pre-populate the registration fields.

Presentation Material

Your confirmation and reminder emails will include the link to access the PowerPoint/presentation material. 

Program Archive

This program will be recorded and archived and the link to the recording will be emailed to all registrants about a week after the webinar. The recording will also be posted on the NAIFA member website as well as the IREAP Center website: https://ireap.naifa.org/

Can’t attend the live webinar? Register and you will automatically be sent the recording link.



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